Multifunctional website for an online supermarket in Armenia

supermarket

Online Supermarket is the first online supermarket in Armenia, which offers about 30 thousand items of goods from food to household items.

We launched a multifunctional website for the store. Our next step — to create an application for iOS and Android, which would fully retain the functionality of the website.

The project included

Personal account
UX/UI design
Online shopping
Navigation menu
All online payment methods

Team

1 project manager
1 designer
1 backend developer
2 QA engineers
1 frontend developer

Objective: development of an iOS and Android application for the largest online supermarket in Armenia Supermarket.am

Mobile app for iOS and Android

More and more people are using their smartphones to make purchases.

Therefore, it is not surprising that the Supermarket.am mobile application immediately became in great demand. In just 2 weeks, there were 1106 registrations on the iOS version. Within 2.5 months 2837 users registered in the application on Android.

The application has already received high ratings. Moreover, it can be used by customers from different countries thanks to three language versions.

Design

The unique design of the application differs from the desktop version of the project.

We have completely redesigned visual part: new icons, styling of buttons and other interface elements. Today application design takes into account the peculiarities of user behavior on mobile devices — for greater customer convenience. Light and easy, the design emphasizes the quality and «taste»‎ of the offered goods, while remaining convenient and practical.

Synchronization with the website

The application retains absolutely all the functionality that a supermarket website can offer.

If a person wants to make a purchase from his smartphone, he will not face any restrictions. Everything that is on the website is also here: the navigation menu, personal account, orders, shopping cart, current balances (they are synchronized with 1C), online payment methods and much more.

Marketing

By the application launching a loyalty program has been provided.

For example, registering, the user received 5 bonuses that can be used as a 10% discount when buying goods for 10,000 AMD.

Standard marketing tools are also retained: old and new prices are visible for promotional goods.

Banners adapted to a mobile device are used to promote advertising campaigns, own or partner goods and promotions.